Dr. Murad founded Murad, Inc. in 1989, which was the first ever brand of clinical skincare, which in turn set the standard for advanced skincare going forward.

Dr Murad believed in scientifically proven formulas but made it easy to use and understand, to give his clients the healthiest, most beautiful skin possible.

He went on to be granted 19 patents on his skincare innovations and he believes in a holistic approach to achieving younger skin and overall health. His motto is "Stress less. Be imperfect. Live longer" - Dr. Howard Murad.